Pernilla Ramslöv

Entrepreneur in the gig economy and digitalisation

€300 for 60 minutes

Pernilla is the engineer-turned-entrepreneur who now runs one of Sweden's most high-profile IT companies. She has made an exciting journey, and her success derives from her curiosity, a different approach to leadership, and the courage to embrace trends such as the gig economy.

  • Digitisation
  • Entrepreneurship
  • Gig economy

Pernilla’s biggest achievements

  1. Small Business CEO of the Year 2019.
  2. EY Entrepreneur of the Year — Female Rising Star of 2020.
  3. Most Powerful Woman Entrepreneur in Business 2019 and 2021.

Pernilla’s beliefs

  1. Making the impossible possible.
  2. What goes around comes around.
  3. When individuals develop, so does the company.

About Pernilla

Pernilla is the engineer-turned-entrepreneur who now runs one of Sweden's most high-profile IT companies. She has made an exciting journey, and her success derives from her curiosity, a different approach to leadership, and the courage to embrace trends such as the gig economy.

She is happy to discuss what will be required to keep up with digital developments in the future. This is your chance to have a one-on-one conversation with her, where you can talk about everything from the gig economy, digitalisation, and entrepreneurship to business development and leadership.

With her opportunity-oriented world view and ability to think in terms of business value and humanity, she can boost all kinds of businesses, and in particular, bring new perspectives. She can be very specific in her advice, because she has had the courage to learn by trial-and-error and knows what works.

Today, IT is the core activity of most companies. Yet, many companies and organisations lack a 'tech mindset'; they fail to run the business from an IT perspective. Sometimes this is due to a lack of courage, but most often it is a matter of gaining knowledge and taking the first steps. One warning sign is when tasks are still performed manually. When you streamline and optimise based on the challenges at hand, the value of digitalisation is limitless. That is how business advantages are generated.

Pernilla has always been determined and was an early proponent of AI. As early as in 2000, she co-founded a company focused on the field. She has started several companies since then and today leads one of Sweden's largest IT companies founded by a female CEO — NOX Consulting. Here, most of the 3000 employees are gig workers.

Pernilla has made the journey; she knows what it takes to build teams and foster loyalty when most of the team members are not employed by the company. With NOX, she has proven that it is possible to build large organisations in new ways. Additionally, she knows that the advantages outweigh the disadvantages, envisaging this approach as the employment form of the future.

As a leader, Pernilla has made human leadership her way of life. She believes in meeting others on their terms and knows that this is the path to success. She looks at her employees with a loving eye and a genuine interest, and this brings out their drives, strengths, and different personalities. This is a leadership style that has brought her praise and attention, as well as numerous questions.

Other issues that matter deeply to her are daring to break patterns in traditional industries, working actively with sustainability, and being a role model for other women. Pernilla is a sought-after speaker and thrives in the role as an advisor. She has an infectious laughter, and her curiosity and knowledge lead to great conversations.

It is all about sharing knowledge and making each other better.

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