About Elin

Elin is a PR expert – a specialist in external relations with communication as the main tool. She is used to being close to the top and supporting leaders in vulnerable situations. She has seen how bad things can get when the situation is already out of control, and the difference that being prepared makes. She understands the importance of media relations and knows when expert advice is needed. The key to success lies in acting confidently, credibly and responsibly.

The task of communication is to change opinions and behaviour, and nothing gets a message across as clearly as the actions we take. An operational crisis can’t just be communicated away, but with good advice it can be detected and prevented before it becomes reality.

As an advisor, she’s quick to get a sense of the situation. She can put things into practice and is always kind but sincere when providing reflections and assigning tasks. She’s great at revealing new perspectives and has many years of personal experience of leading businesses and people. Her strength is that she has learnt how to quickly cut through noise and inaccuracies, to identify the problem that needs solving.

Elin is driven by a great commitment to society and likes to keep an eye on the outside world, with a particular interest in gender equality and digitalisation. She’s curious and analytical and often takes on complex assignments. She likes to reason through solutions and is not afraid of difficult conversations.

Her confidence is based on the fact that she herself has been at the forefront of meetings with the media and has followed organisations through major changes. This includes personal experience of resigning as well as being fired, and outsourcing as well as being outsourced.

She has worked as a journalist, communications manager (including at Ericsson) and a consultant. Her industry knowledge is greatest within Telecom and IT, listed companies and numerous partner organisations. In her own company development, Elin creates new models for strengthened culture and profitability.

Elin is a literary scholar with many years of international experience, including: growing up in what is now the Democratic Republic of the Congo, living for many years in North America, and working in Cairo. All of this has contributed to her gaining a true understanding of the ways communication can be perceived.

Today she is one of the founders and owners of the communications agency Lennox Public Relations. As a PR consultant, she can combine her written skills, her understanding of the media landscape and her solution oriented calm in times of crisis with her great interest in society.

Expertise

• Change communication
• Change management
• Crisis communication and management
• Gender equality advice for management groups
• Internal communication
• Leadership support
• Media relations
• Public relations
• Reputation management

Video

Media

Podcasts

• Power Couples Podden
• Elin Ahldén & Robert Svensson
• A woman's place Podcast
• Anette, Elin and the latte pappas
• Dialog
• Hur tar vi oss an #sistabriefen?

Articles

• Jag har alltid stått snett bakom en snubbe i slips
• #MeToo: 'We're shouting in unison, because that's what Swedes do'
• 'Kära Berghstjej*'

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